Clarkson Evans makes changes following feedback from young people
March 17 2017
Clarkson Evans, one of the UK’s leading electrical contractors, put its weight behind Future Proof, Business in the Community’s new campaign, backed by the City & Guilds Group designed to break down barriers in recruitment for young people.
As a company Clarkson Evans recruits between 80 – 100 apprentices each year, with most candidates accessing information about roles, via the company’s website.
So when the company had the opportunity for young ‘mystery shoppers’ to audit its website, looking for unnecessary industry jargon and inaccessible technical language, Clarkson Evans was keen to get involved in the campaign.
The young people went through the company website with a fine toothcomb identifying areas for improvement and pointing out ways in which the electrical contractor could present information about the day-to-day responsibilities of its apprentices more clearly.
As a result of the feedback a number of changes have been introduced to the content and visual appearance of recruitment information on the site.
These changes include:
Incorporating new photographic images to illustrate the wide variety of people who become apprentices at the company
Being more transparent about salary scales as people progress through their apprenticeship
Greater clarity over what apprentices do on a daily basis, describing their day-to-day responsibilities, avoiding jargon and using language that non-electricians would understand
“We were delighted to be given the opportunity to take part in the Future Proof campaign and, as a result, are more aware of how we can put young people off from applying for our entry level roles just because of the way we describe those jobs and the visual images we choose to display on our website. The Future Proof campaign has also galvanised us to consult more widely with our existing apprentices, seeking their thoughts on how we promote our apprenticeship vacancies.” Lindsey Young, HR & Training Director, at Clarkson Evans.