Diversifying Recruitment: How livin Housing uses multiple channels to attract young applicants
February 26 2016
livin Housing’s livin Futures programme provides 18 different pathways to support young people into local employment, including a number of entry level and vocational routes into work at livin Housing itself.
livin Housing use multiple channels to reach out to a diverse range of young people to promote opportunities both at livin Housing and on behalf of other local employers. This includes both digital and traditional communication channels such as Twitter, Facebook, roadshows in schools, local community activities, text messages and via a network of apprentice ambassadors.
To keep the livin Futures buzz alive regular updates, press releases and news items are shared across a partnership of local providers using social media.
Last year, livin Housing employed 18 apprentices which, as a small business, meant that over 10% of their 160 person workforce were apprentices. They also supported over 150 young people into other local full-time employment or training opportunities.
They also estimate that they will benefit from £40,000 of savings annually through the innovative STOP (Survey, Test, Overhaul, Prevent) housing repair programme which was developed and delivered by one of their maintenance operations apprentices. In 2014 the new programme was used in over 200 properties and 1500 proactive repairs, receiving 100% customer satisfaction.