"We are now proactively identifying and removing barriers within our own business"

March 17 2017  —  by Tyrone Jones, Director CSR & Engagement at DWF

Tyrone Jones, Director CSR & Engagement at DWF on why employers need to remove barriers in recruitment

Few companies have escaped the challenge of taking what they consider to be a complex business, and simplifying it so that everyone can understand and connect to it. This is perhaps never more important than when you are trying to attract talent. One of the goals of the Future Proof Campaign is to make the job application process more transparent and with this in mind, we have now started to remove all unnecessary jargon or technical language from all our entry level job adverts and descriptions. However, our participation in the Youth Recruitment Mystery Shopper Programme, and the insightful feedback it generated, has provided the impetus for us to go much further and we have taken the opportunity to let the feedback inform and shape our entire recruitment journey, including how we welcome people into our business and support them through their first few weeks and indeed months at DWF.

For a number of years, we have worked closely with schools and valued community partners including Business in the Community, to help develop the confidence, skills, knowledge and resilience of young people, often furthest from employment, to better prepare them for entering the workplace. This often involves individuals being supported and encouraged to challenge themselves, think differently, do something new or differently. We are now applying this same thought process to our own business in terms of attracting and recruiting emerging talent. Whilst meaningful work experience and the growing number of Apprentice roles has undoubtedly increased access to employment opportunities for young people, it is as a result of insight gained through Future Proof and the #JargonFreeJobs campaign, that we are now proactively identifying and removing barriers within our own business, which we now know impact the chances of young people experiencing the world of work.  

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Tyrone Jones