Attract young talent

Attracting diverse young talent can sometimes seem like a complex and time-consuming task, especially as there are now more potential recruitment channels than ever before.

Your opportunities need to stand out to young people and reflect the aspects of a job that will appeal to them most. Using your current young employees to explain why your company is a great place for a young person to work is a good way show that your careers are perfect for young people.

Using a mixture of online and offline channels as well as forming strong referral partnerships can also help you to reach wider and more diverse audiences of young people with a broad range of skills and life experiences to offer. 

What young people have told us:

Nearly 40% of young people feel that having the opportunity to develop and further their career is one of the most important things they look for in a job, and having a well-organised training programme is very important too.

Another thing that young people find attractive is having a friendly and welcoming working environment where employees are valued. These things can all be highlighted in your job adverts.

Key things to consider:

  • What is your offer - is it attractive to young people?

  • Where are you advertising - are young people looking for jobs there?

  • Who are you targeting - are you reaching a diverse range of people? 

  • When are you recruiting - are you missing out because of the academic year?

Are you doing this? 


How to guide: Attracting young talent

This step-by-step guide helps you to make your roles as attractive and accessible to young people as possible.

Take the first step to Future Proof your business Find out how livin Housing use multiple channels to attract young applicants Find out how Costain use the app Plotr to attract young talent


Gamification: How Costain attracts and inspires young people using Plotr

January 27 2016

Costain have an extensive programme of initiatives to inspire and recruit young people, ranging from careers education in primary and secondary school to specialist vocational routes for school leavers and targeted engagement to increase the number of young people...

Diversifying Recruitment: How livin Housing uses multiple channels to attract young applicants

February 26 2016

livin Housing’s livin Futures programme provides 18 different pathways to support young people  into local employment, including a number of entry level and vocational routes into work at livin Housing itself.

livin Housing use multiple channels to reach...